From a Former NBA Agent’s Vision to a Forbes-Featured Sports Analytics Platform

ProFitX partnered with Innvectra from ideation through launch to build an AI-powered SaaS platform that gives athletes, agents, teams, and fans real-time player valuation data—and the intelligence to act on it.

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What we do for ProFitX

Mobile app Design Web analytics QA Product analytics Android Support Web development Frontend development
450+

Active Players Tracked

2,000+

Athletes Analysed

300+

Subscriptions in 3 Months

Dallas Mavericks Partnership
Featured:

The Problem Wasn’t Data. It Was Decision-Making

Joshua Ebrahim spent years as an NBA agent watching the same problem repeat itself. Player valuation relied on fragmented data, subjective opinion, and disconnected sources. Teams, agents, athletes, and fans had no single place to understand a player’s real-time value — or what it would be six months from now.

After three years of research into the NBA ecosystem, Joshua had a clear vision: a platform that could calculate real-time player value using AI and machine learning, and make that intelligence available to every stakeholder in the sport.

That platform became ProFitX. Invnectra was there from the beginning.
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Why this was Technically hard

Multiple Live Data Sources

Combining historical NBA statistics with real-time in-game updates into a single intelligence layer required a data architecture that could handle both simultaneously without lag.

Real-Time Valuation

Player values needed to change dynamically as matches progressed. The system had to recalculate and update 450+ player profiles continuously, not nightly.

Multi-Stakeholder Design

Athletes, agents, coaches, team managers, and fans all needed different views of the same underlying data. One platform, five distinct use cases, each requiring its own interface logic.

Built to Scale Beyond Basketball

ProFitX was designed from day one to expand into other sports. The architecture had to support future datasets and sports models without a rebuild.

What we built

Business requirements are gathered using elicitation techniques like Brainstorming and Prototyping. User interfaces have been created to categorize the functionalities as per the business need. Each functionality is further drilled down into activities and tasks. A project plan is created for timely deliveries and to track change management. Entire process is managed and tracked through weekly status reports exchanged between all stakeholders for better management.

Real-Time Player Valuation Engine

The core of ProFitX is an AI and machine learning engine that calculates a live contract value for every active NBA player. The algorithm accounts for versatility, efficiency, injury history, performance statistics, age, and future potential — and recalculates continuously as new data arrives from ongoing matches.

Player Matching & Trade Intelligence

The platform analyses playing styles and tendencies to match players, trade chips, and free agents with teams. Agents and team managers can use this to evaluate fit objectively, rather than relying on scouts or subjective assessments alone.

Pre-Match & Live Win Probability

Beyond player valuation, the platform calculates pre-match and live win-loss probabilities, giving coaches, analysts, and fans a predictive layer on top of historical performance data.

How we built it

  • 01 –
    Extended Engineering Team

    We become a seamless extension of your in-house team – aligned to your processes, your tools, your sprint cadence. Not a vendor. A team member.

  • 02 –
    Dedicated Development Center

    A fully dedicated pod – developers, designers, QA, DevOps – working exclusively on your product. Same people, every sprint. No rotation, no knowledge loss.

  • 03 –
    QA & Testing

    From test planning and regression to UAT support and cross-platform validation. We catch what the developers miss – before your users do.

  • 04 –
    DevOps & Cloud Infrastructure

    CI/CD pipelines, cloud migration, infrastructure management, performance optimisation, and application scaling. We make sure what you build stays running.

  • 05 –
    Code Review & Architecture Assessment

    Before you build on a foundation, we’ll tell you if it’ll hold. Security audits, code quality reviews, technical debt assessments.

Tech Stack

Category Technology
Backend Node.js, Python, Flask
Mobile Android SDK, Java
Frontend Vue.js, SCSS
Database Node.js, Python, Flask
Cloud Android SDK, Java

Results

Business Outcomes

Dallas Mavericks partnership — providing valuation insights for athletes, coaching staff, and operations

Spencer Dinwiddie (NBA athlete) partnership with ProFitX

300+

subscriptions within the first 3 months of launch

Product Outcomes

450+

active NBA players tracked with real-time contract and projected values

2,000+

athlete profiles analysed in the calculation engine

Fan voting system that allows users to influence player valuation

“Ravi and the team at Innvectra are like family to me. Ravi’s technical expertise and business instincts are second to none in the industry. They have been key partners for ProFitX during the entire process of bringing my vision of creating disruptive technology to sports over the past 3 years. I’m excited on what we can do in the future together and excited to expand. The amount of research, UI design/back-end development, testing, and sports/technical expertise required on this project made it highly complex and very demanding. Innvectra always went the extra mile to make sure we went above and beyond on our goals of the end product. They did not cut any corners as a team and that’s what I value most about their work. ProFitX has been called “the next frontier of sports analytics” by Forbes Magazine. I think that says enough in itself. Innvectra is the only company I trust my company with.”

Josh Ebrahim

Former NBA Agent + Founder of ProFitX

What Next

ProFitX was built to expand. The platform’s architecture supports additional sports, new datasets, and deeper predictive models as adoption grows across the NBA and beyond.

ProFitX has plans to expand the platform for other sports in due course.

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Building something with this level of ambition?

Whether you’re validating a first product or scaling a platform you’ve already launched, we’ve done both. Let’s talk.

Book a Product Discovery Call info@innvectra.com